Shop the story,
not the store.
Buy the products you want inside the content you love.
Discovery commerce
Get inspiration. And gratification.
Bonsai transforms the content you love into stores you can shop. Our technology lets you buy inside your favorite content – reducing the time and hassle between your heart’s desire and receiving the delivery.
Create Intent
Monetize without compromise
Our native checkout technology lets publishers increase revenue without sacrificing the reader’s experience. No more disruptive affiliate links or advertising. Now you can satisfy your audience from start to finish.
Been there, built that
Bonsai powers commerce for Complex Networks
Complex is a global media juggernaut and one of the most influential voices in pop culture. From our native checkout to marketing and customer service, Complex Shop is a wholly Bonsai success story.
Convert Faster
Strike while desire is hot
Bonsai helps retailers close more transactions in less time. Instead of hoping for shoppers to arrive through affiliate links or expensive ads, we put your buy button in front of an audience at the moment they’re most primed to hit it.
We integrate directly with amazing retailers, big and small
-
“Having our products stocked on the pages of the biggest names in culture is a footprint we could never have imagined. Bonsai made that an instant reality.”
![review image thumbnail]()
Santino LoConte
Reign
![review image thumbnail]()
New York, USA
-
“Bonsai brings us buyers not browsers. By integrating with them, we’ve saved countless hours and dollars that we used to spend converting leads on our own.”
![review image thumbnail]()
Alex Danino
Rooney
![review image thumbnail]()
Montréal, Canada
Our mission
We’re here to reshape the way people discover and buy products – to the benefit of everyone. Customer, publisher and brand alike. We began in 2016 as a streetwear style and news app. Now, we’re paving the road toward content-driven commerce – having partnered with 30 of the world’s largest publishers and integrated more than 1,200 brands.
Our vision
Our technology fast-tracks customers to the products they want. Publishers retain their audience from desire to delivery. While brands achieve more sales with less hoops. And we won’t rest until that’s the way it is everywhere you discover products.
Our Team
Get to know the people building the future of content and commerce…
-
![Team Members]()
Saad Siddiqui
CEO & Founder Board of Directors
-
![Team Members]()
Michael La Brier
Board of Directors
-
![Team Members]()
Michael Caruso
Board of Advisors
-
![Team Members]()
Barbara Atkin
Board of Advisors
-
![Team Members]()
Benjamin Smith
Board of Advisors
-
![Team Members]()
Dean di simone
Board of Advisors
-
![Team Members]()
Bernard Boudreau QC, PC
Board of Advisors
-
![Team Members]()
Andrew Ladouceur
Chief Operating Officer
-
![Team Members]()
Mackie Drew
Director, Development
-
![Team Members]()
Albert Dorfman
Growth Team Lead
-
![Team Members]()
Alex Ni
App Team Lead
-
![Team Members]()
Mackenzie fox
Operations Team
-
![Team Members]()
Eleanor Ma
Design Team Lead
-
![Team Members]()
Haytham Labrini
Core Team
-
![Team Members]()
Vigen Sahakyan
Data Team
-
![Team Members]()
Yasha Prikhodko
Core Team
-
![Team Members]()
James Cuvillier
Integrations QA Lead
-
![Team Members]()
Joanna Seoyeon Yoo
Data Team
-
![Team Members]()
Julian Golden
Partnerships Team
-
![Team Members]()
Katia Bezrukova
App Team
-
![Team Members]()
Kirill Nikolaev
Core Team
-
![Team Members]()
Kyle Dobby
App Team
-
![Team Members]()
Marib Abid
Design Team
-
![Team Members]()
Mayank Bhatia
Data Team
-
![Team Members]()
Mobeen Muzzammil
Design Team
-
![Team Members]()
Nam Ngo
App Team
-
![Team Members]()
Nathan Liu
App Team
-
![Team Members]()
Noa Kim
Design Team
-
![Team Members]()
Omer Dobrescu
Data Team Lead
-
![Team Members]()
Sai Oduri
Data Team
-
![Team Members]()
Anthony Chung
Growth Team
-
![Team Members]()
Brent Van Geertruy
App Team
-
![Team Members]()
Christabelle Fu
App Team
-
![Team Members]()
Christopher Leung
Growth Team
-
![Team Members]()
Jiaqi Zhao
App Team
And we're doing it all from our humble abode up North. Toronto is Canada's largest and the world's most diverse city. Bonsai is helping build one of the fastest growing technology ecosystems.
Get discovered for one of our open positions
explore positions