Shop the story,
not the store.

Buy the products you want inside the content you love.

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Discovery commerce

Get inspiration. And gratification.

Bonsai transforms the content you love into stores you can shop. Our technology lets you buy inside your favorite content – reducing the time and hassle between your heart’s desire and receiving the delivery.

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Create Intent

Monetize without compromise

Our native checkout technology lets publishers increase revenue without sacrificing the reader’s experience. No more disruptive affiliate links or advertising. Now you can satisfy your audience from start to finish.

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Convert Faster

Strike while desire is hot

Bonsai helps retailers close more transactions in less time. Instead of hoping for shoppers to arrive through affiliate links or expensive ads, we put your buy button in front of an audience at the moment they’re most primed to hit it.

We integrate directly with amazing retailers, big and small

  • “Having our products stocked on the pages of the biggest names in culture is a footprint we could never have imagined. Bonsai made that an instant reality.”

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    Santino LoConte

    Reign

    New York, USA

  • “Bonsai brings us buyers not browsers. By integrating with them, we’ve saved countless hours and dollars that we used to spend converting leads on our own.”

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    Alex Danino

    Rooney

    Montréal, Canada

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Our mission

We’re here to reshape the way people discover and buy products – to the benefit of everyone. Customer, publisher and brand alike. We began in 2016 as a streetwear style and news app. Now, we’re paving the road toward content-driven commerce – having partnered with 30 of the world’s largest publishers and integrated more than 1,200 brands.

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Our vision

Our technology fast-tracks customers to the products they want. Publishers retain their audience from desire to delivery. While brands achieve more sales with less hoops. And we won’t rest until that’s the way it is everywhere you discover products.

Our Team

Get to know the people building the future of content and commerce…

  • Team Members

    Saad Siddiqui

    CEO & Founder Board of Directors

  • Team Members

    Michael La Brier

    Board of Directors

  • Team Members

    Michael Caruso

    Board of Advisors

  • Team Members

    Barbara Atkin

    Board of Advisors

  • Team Members

    Benjamin Smith

    Board of Advisors

  • Team Members

    Dean di simone

    Board of Advisors

  • Team Members

    Bernard Boudreau QC, PC

    Board of Advisors

  • Team Members

    Andrew Ladouceur

    Chief Operating Officer

  • Team Members

    Mackie Drew

    Director, Development

  • Team Members

    Albert Dorfman

    Growth Team Lead

  • Team Members

    Alex Ni

    App Team Lead

  • Team Members

    Mackenzie fox

    Operations Team

  • Team Members

    Eleanor Ma

    Design Team Lead

  • Team Members

    Haytham Labrini

    Core Team

  • Team Members

    Vigen Sahakyan

    Data Team

  • Team Members

    Yasha Prikhodko

    Core Team

  • Team Members

    James Cuvillier

    Integrations QA Lead

  • Team Members

    Joanna Seoyeon Yoo

    Data Team

  • Team Members

    Julian Golden

    Partnerships Team

  • Team Members

    Katia Bezrukova

    App Team

  • Team Members

    Kirill Nikolaev

    Core Team

  • Team Members

    Kyle Dobby

    App Team

  • Team Members

    Marib Abid

    Design Team

  • Team Members

    Mayank Bhatia

    Data Team

  • Team Members

    Mobeen Muzzammil

    Design Team

  • Team Members

    Nam Ngo

    App Team

  • Team Members

    Nathan Liu

    App Team

  • Team Members

    Noa Kim

    Design Team

  • Team Members

    Omer Dobrescu

    Data Team Lead

  • Team Members

    Sai Oduri

    Data Team

  • Team Members

    Anthony Chung

    Growth Team

  • Team Members

    Brent Van Geertruy

    App Team

  • Team Members

    Christabelle Fu

    App Team

  • Team Members

    Christopher Leung

    Growth Team

  • Team Members

    Jiaqi Zhao

    App Team

And we're doing it all from our humble abode up North. Toronto is Canada's largest and the world's most diverse city. Bonsai is helping build one of the fastest growing technology ecosystems.

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